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High Demand For Product Stokes Up The Revenue In The Protein Powder Market

Proteins are the important building blocks of the human body. Proteins play an important role in the proper functioning and development of the human body. The complete dose of the protein includes amino acids, nuts, meat, milk, fruits, and seeds. The complete protein profile is very hard to find only from the food for the human body, hence the protein powder is introduced to the market. Soy protein, whey protein, and casein are the important forms of the protein powder. Protein powder is considered as the external source of the proteins which helps the body to stimulate the metabolism and helps in the muscle activities. The protein powder has the other benefits to the human body such as bodybuilding, helps the body to recover from the injury, boost the energy, tones the muscle and builds the lean body. These benefits of the protein powder make the consumer consume it daily.
The protein powder is popular around the world. The demand for protein powder is high among athletes. Consumer’s positive perspective towards the protein powder and the awareness about the benefits of proteins play a crucial role in promoting the use of protein powder on a daily basis. The protein powder is gaining traction among the consumer categories like bodybuilders, exercisers, and athletes. The demand for the ready to drink protein powder infused beverages is increasing among consumers on accounts of their growing availability and ease in consumption. Protein powder is highly processed food supplements, refined and has a long shelf-life. There are various types of protein powder available in the market with a variety of flavors and sweeteners.
The Awareness about the Benefits of the Protein Powder is driving the market growth
The rising awareness about the benefits of the protein powder among the consumer is expected to increase the market growth of the protein powder. Increasing the standard of living of middle-class consumers and rising disposable income is also expected to drive the market growth of the protein powder market. The sports sector has an increasing demand for protein powder. Apart from the sports sector, known sports market such as health-conscious consumers has huge opportunities. The increasing obesity in the children and adults and the increasing consumption of protein powder for the weight loss is fueling the market growth of the protein powder market.
Global Protein Powder: Market Segmentation
On the basis of Type, global protein powder has been segmented as,
  • Casein Powder
  • Soy Protein
  • Whey protein 
On the basis of Flavor, global protein powder has been segmented as,
  • Chocolate
  • Vanilla
  • Mocha
  • Cappuccino
  • Strawberry
  • Cookies & Creams
  • Others
On the basis of Source, global protein powder has been segmented as,
  • Animal Protein
  • Plant-based Protein
  • Others
On the basis of Distribution Channel, global protein powder has been segmented as,
  • Business to Business
  • Business to Consumer
    • Hypermarket/Supermarket
    • Pharmacy/Drug Store
    • Specialty Stores
    • Online Retail
Global Protein Powder: Market Participants
 Some of the market participants operating in the global protein market identified across the value chain includes ABH Pharma Inc., Abbott Laboratories, Glanbia Group, Amway, Makers Nutrition, GlaxoSmithKline, Glanbia Group, Herbalife International of America Inc, GNC Holdings, Vitaco Health, Living Inc, Suppleform, Melaleuca Inc, Garden of Life, Atlantic Multipower UK Limited, USANA Health Sciences, Shaklee Corporation, Melaleuca Inc, Isostar, Vitacost.com, and Dalblads among the other protein powder manufacturers.
Opportunities for Participants in the Protein Powder Market
Sportspersons are very conscious about their health and the increasing awareness about the benefits of protein powder among them is boosting the market growth for the protein powder market. The protein powder is consumed by children, adults, pregnant women, and health-conscious population on a daily basis. The nutraceutical and sports nutrition is the newly emerging market for the protein powder and the increasing demand for the protein from these two sectors is expected to grow the protein powder market. 

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